How to increse your search engine ranking with link building

Link Building One of the best ways to increase your search engine standing in Google is to have high quality links from external sites pointing to pages within your site. A high quality link is a link that comes from a website that Google views as important or useful.

• Google ranks the importance of every page with a Page Rank (PR) from 0 - 10, a PR of 10/10 being the highest.
• A PR of 0/10 means that the site may have violated Google's Terms of Service and was removed from their directory. Having a link from a page with a PR of 0/10 may actually hurt your site's ranking.
• The higher the PR of the external page linking to your site, the more important your page will be to Google.
• Other search engines such as Bing are also placing a lot of importance on these types of links (often called back links).
• You can download the Google Toolbar (free install) which will display the PR for any page in a site.

When building links it is important to know that Google places more weight on an organic link than a reciprocal link. An organic link is a one-way link that points directly to a page within your site without a link going back. After

• The links should go to content within your site, rather than just the home page.
• The text of these links is very important. Ideally, the link text should be what someone would type in to the search engine. For example, "Dog Obedience Training" would help your page come up in a search if you had a pet training business. The linked text "Dog" would not be very helpful.

To find sites that would be willing to give you a link or two, consider the following:

• Get your trading partners and clients to link to you, if possible.
• Ask associations you belong to link to you.
• Find other "random" pages on the net on your subject matter that have high PR value to get links from.
• If there is a User's group or Meet up group in your field, you could sponsor them in exchange for a link.
• Do link exchanges with relevant sites in your field that don't directly compete with you.